Corporate Identity Relaunch for Raunheim City

The southern Hessian city of Raunheim wanted to meet its dynamic development with a more modern visual appearance. For the design of a new logo, we focused not only on the involvement of local authorities, schools, churches, and businesses, but also on the participation of the citizens.

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Raunheim wants to be a connecting element not only between young and old, recently migrated and old-established, but also between traditional and modern. A symbol of this is the Pylon Bridge, which, one year after its opening, is already the modern landmark of the city. Stylistic, with a dynamically ascending line, it is integrated into the signature, completed by the historical municipal coat of arms in the style of a copyright sign. Its fresh appearence, which we have put into print and the web, has been enthusiastically accepted.


Kunde: Stadt Raunheim

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The development and implementation of our new logo and corporate design for the city administration with the Mascara Agency was the beginning of a new, dynamic age for us. The development was based on an excellent analysis of all backgrounds that could be relevant for a new town logo, and led to a result which is accepted everywhere. The dedicated work, as well as the extremely pleasant personal support by Mascara prompts us to recommend them any time. Of course, we will also call upon the services of this creative and goal-oriented agency again.
— Thomas Jühe • Mayor • Municipality of Raunheim
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