Communication for a change process.
The Mittelstandsbank of Commerzbank wanted with the project COMET Branche to create new structures: We have accompanied the Change Management. In order for all employees concerned to accept and really live their new role within the company in a positive way, the 250 responsible managers were made change agents. Together with them and the project team, we have developed a uniform briefing for all departments, which translates the meaning and benefits of the process into a simple and positive narrative. To help executives effectively expand this philosophy, we have equipped them with a tool box for employee training. The project has begun with great success.
Client: Commerzbank AG