Sync People & Vision
New Positioning & Branding for a division of the Mittelstandsbank.
Those who want most to be noticed by others must be aware of what their own strengths are: First, we have developed a common vision of the department in the team and visualized it as a real model. Subsequently, all activities were reviewed and adapted to the new positioning. In the launch phase, we finally reoriented all communication. The department has re-invented and positioned itself in a very short time with a new name and logo, new content, and new communication tools.
Client: Commerzbank AG